We only started digging into the musings of Seth Godin a short while ago – it’s a little like discovering Led Zeppelin in the late eighties…feeling like you missed out yet happy you have uncovered something outstanding.
Seth comes across with a certain clarity:
No, we don’t have an endless supply of the resources we used to trade and covet. No, we certainly don’t have a surplus of time, either. But we do have an abundance of choice, an abundance of connection, and an abundance of access to knowledge.
For Godin, it’s about engagement and accession. Oh, and the choice that knowledge provides. How we not only adapt to the digital age, but lift off. Propel ourselves.
Perhaps it’s time we examined what we have: our ICT infrastructure sitting under the desk, in the cupboard or in the rack, the systems software and myriad business systems to connect and report, monitor and secure; our websites and social; laptops & tablets, smartphones & bring-your-owns, search & keywords, our online shop…. Time to determine how we manage the abundance of choice, connection and access to knowledge….
As a recent startup, we have faced the same considerations – how do we develop our internal and external connections quickly without too much effort and cost? How do we build agile digital elements end-to-end across our business to allow access and choice for our team and customers?
Our aim like Seth Godin is to protect our precious resources, work in harmony & balance, and grab the opportunity that choice and knowledge offers.
ScrivenerJAM 