Ideas+Digital

Posts Tagged ‘NBN’

Smart Work Hubs Project

In BizJAM, CommunityJAM, GovJAM on 27/03/2013 at 10:37 am

We headed along to a showcase this morning put on by Regional Development Australia in the ACT and the Southern Inland to demonstrate the establishment of telework centres around the Capital region. These are part of the Federal Government’s funding to promote NBN readiness in regional Australia.

The project will undertake a “readiness assessment” to determine what is required to establish a professional office environment that utilises the NBN to provide conditions that may not be available in a work-from-home environment.

Mick Chisnell, Executive Director of the ACT Government Information Office, pointed out that there is a triple bottom line outcome from teleworking – economic, social and environmental. The other important point from Mick was that in 10 years we won’t be talking about teleworking, we’ll just be doing it.

This is something the JAM is highly conscious of – business and the community are already taking action with the opportunities presented by mobile computing (laptops, tablets & smartphones) and online tools and platforms. Government must act quickly in public policy to keep pace with the strategies and actions organisations are already implementing.

Younger people are also expecting to be able to bring their own devices into the workspace, engaging in social media platforms and presenting employers with the opportunity to change their work culture. To quote Cisco, “to transform a business, you have to transform the way work is undertaken.”

Providing flexibility and mobility in a workplace helps drive a business’s competitive advantage – not only in increasing staff retention but also driving workplace productivity and efficiency.

Robin Eckermann, who led the creation of TransACT, made the point that the digital economy has already been with us for decades. “The best time to plant a tree is 20 years ago. The 2nd best time is now”. This certainly reinforces the JAM’s view that the time to act is now.

Further gov info can be found at telework.gov.au

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Digital Enterprise Online Marketing Workshop

In BizJAM, MarketingJAM, MediaJAM on 19/02/2013 at 5:55 pm

ScrivenerJAM had the opportunity to sit in on the 2nd workshop in the ACT’s Digital Enterprise program held at the new Digital Hub in Gungahlin Library. The workshop was run by the very entertaining and knowledgeable Todd Wright from Threesides.

The concept of online marketing is at the heart of helping organisations grow their business on the web.

The full house of participants demonstrated the range of unique businesses in Canberra. From life coaching through financial planning, to dog grooming, landscape design and a natural deodorant product, there is no shortage of entrepreneurs willing to have a go at developing their own business in the nation’s capital.

The workshop looked at developing an online marketing plan, social media tools and practical information on what to do now, what to do next and what to do later.

Some of the key messages included:

  • All roads don’t lead to your website, they lead to your customer
  • Focus on your keywords
  • Help Google search across all areas of your site – video, images, maps, text etc
  • Create search engine friendly content
  • Utilise Search Engine Optimisation to help drive traffic:
    • Develop content that can be linked to from reputable websites
    • Don’t link to poor websites
    • Create titles and labels
    • Create social media links
    • Develop a Google site map in XML (using the BetterWP plugin if you have a WordPress site)
    • Develop a clean menu structure; and
    • Optimise for people first.
  • Use Google alerts to develop free media monitoring
  • Use Google Places to define who you are and what you do
  • Pay for individual keywords in Pay per Click advertising
  • Use Google Analytics to determine how customers get to your site and what they do while they’re there and afterwards
  • Turn your Analytics into the real world – for instance, how can you develop partnerships with organisations that refer traffic to your business?
  • Make sure you use a call to action on every page
  • Make sure your contact details are on every web page of your site
  • WordPress has taken nearly 12% of the world’s CMS (content management system) market and is an excellent platform to get up and going
  • Invest time in email marketing
  • Have a two way conversation via social media platforms; and
  • Create a culture of content, because remember, content is king!

Finally, don’t wait, get up and going, and do it quickly!!

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